Then, his content, lyrics and delivery are relatable and digestable to the average person. Drake can release a club record and a RnB/Pop single and both can get serviced to radio on multiple formats. Instead of rappers releasing your street single as the b-side to your radio single. People underestimate the rap/singing combination and I don’t get why, its like a superpower.
I said this year’s ago but in no way did I envision the dominance having this much disparity.ĭrake is a light-skinned, non-threating guy who raps and sings. I really don’t think it’s anything deeper than what we can all see on the surface.ĭrake’s really the most marketable product in “Hip Hop” right now.
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